Home

40 Years of Working for a Living Planet

May 2007 represented a significant milestone in the history of WWF-Canada – our 40th anniversary as a driving force for conservation in Canada and as part of a global network dedicated to life on this planet.

As you read through this annual report, you will see the successes (and, in some cases, the near misses) that WWF-Canada has had in the past year. You will also see how seriously we take not only our commitment to the environment, but our commitment to be accountable to our donors and the public.

This past year has been a remarkable one, with new protected areas, action on endangered species, and more sustainable forestry than ever before, to name just a few achievements. That was possible thanks to your support and levels of public concern for the environment that approached an all-time high.

At the same time, if the world consumed resources the way Canadians do, it would take 4.3 Earths to support us all. Historic concern for the environment, but historic consumption of the planet’s natural resources. How can this be?

We believe that Canadians are anxious to link their environmental concerns to concerted, definitive actions to slow climate change, steward our freshwater, protect species at risk, and promote a green economy. But the question remains: what actions to take?

At WWF-Canada, we are committed to engaging with Canadians on these questions, providing science-based answers, and working with business, government, and individuals to implement lasting environmental solutions.

In the year ahead, we plan to build on our four decades of conservation history, and – with your support, and that of your friends, family, and neighbours – create an even brighter conservation future.

M.J. (Mike) Russill, President and CEO
Patricia A. Koval, Chairman